Founder and CEO of DIDENOK TEAM, Kirill Didenok, has identified humor, patriotism, and athletic appearance as the most important qualities for a modern blogger. In an interview with MaximOnline magazine, Didenok listed the main criteria for finding a rising star in the blogging world. He believes that an ideal blogger should have a sporty look, a patriotic attitude, and minimal media background. Ideally, they should also possess a sense of humor and be willing to participate in humorous shows. Didenok also emphasized that being a family-oriented person over the age of 30-35 would be a great advantage.
Amidst the growing demand for Russian services following the slowdown of YouTube, Didenok also highlighted the main difference between Russian and foreign bloggers. He stated that in Russia, there is currently no concept of cancel culture or a focus on reputation. Didenok sees this as a positive aspect, explaining that cancel culture thrives in America, Europe, and Asia, where public figures need to carefully consider every word they say or write. Meanwhile, in Russia, a different mentality prevails. The culture is forgiving and allows for the possibility of redemption. While this approach may sometimes be non-educational and lead to ethically unpleasant situations, it also provides an opportunity for individuals to rectify their mistakes, whereas abroad, a misstep from 15 years ago can completely ruin someone's career and reputation without thorough investigation.
Recently, YouTube experienced disruptions in many regions of Russia. According to the Telegram channel "Radiototka NSN," users in Moscow, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Crimea, and other regions encountered difficulties accessing the platform.
